About Google’s antitrust law case
I have to say that the confrontation is coming to Google!
As a technology leader, Google has accumulated a lot of power over the years, which has helped it monopolize the industry and prevent peers from competing. This behavior reflects both their unease and the corruption of the industry. According to the Sherman Antitrust Act, competing individuals or businesses can’t fix prices, divide markets, or attempt to rig bids.
What are the benefits of monopolization for Google, and what is a healthy competitive environment?
As I read in the article 《The Justice Department just slapped Google with a landmark antitrust lawsuit》Google pays Apple billions of dollars a year to make it live on its devices to search engines. Because search is Google’s livelihood, its search base’s collapse will impact its advertising ability, which is the company’s primary source of revenue.
Healthy competition among sellers gives consumers lower prices, higher-quality products and services, more choices, and incredible innovation. And this is a truly healthy state of competition. Imagine if our lives are all controlled by Google, Apple, Facebook, Amazon, and then the other small companies around us have no hope of survival. How can the four giants be guaranteed to provide us with high-quality services and products in the long run?
If that’s the case, we don’t have any choice, and Google controls all of our Internet life.
Before I read an article from the “Wall Street Journal” about Google’s antitrust case, I didn’t know precisely about the case. And I have not had specific knowledge of the case. I didn’t see that competition brought much impact to the market and didn’t realize that in a “very strong” industry brought about by the severity “too powerful” can get their crime. So it’s the fortunes of dependency for tech companies.
As a consumer and marketer, I’d like to know what impact Google will have on marketing if it loses the lawsuit this time. If Google wins the lawsuit, it may bring higher prices to consumers because it has to increase mobile software and hardware costs. It may also lead to many small technology companies’ failure, and we will lose better innovation. If Google loses the lawsuit, the court will order it to change part of its operation, which will create new opportunities for competitors. So if I were a judge, I would deal with the case as quickly as possible, providing multiple options and leave a chance for more companies to survive.
Because I believe that if Google has many competitors, it will create more good services for consumers. And more search engines have more choices for consumers and provide more available opportunities for advertising technology companies. But these are my guesses, and whether they are true or not will depend on the development of the case.
I hope this lawsuit can give our consumers a reminder and a lesson for giant technology companies. And I also hoped that competitors could seek the advantage of justice and fairness in a relatively healthy market environment.
