Disney has always been with us
Today, I will tell you the story of the announcement of Disney World during the Covid-19. We all know that the novel Coronavirus is our most prominent topic this year. During this period, it has affected our lives and the world economy. Many enterprises have gone bankrupt or faced bankruptcy due to it. So many businesses have to change the way they operate to minimize economic losses.
This news attracted me in the form of a push message. Its title is Disney’s response to Novel Coronavirus. I was immediately attracted by the name Disney because its existence is the source of my joy, so that I will be interested in its news.
Disney’s actions during the epidemic
In its presentation, Disney World closed indefinitely to prevent the Covid-19 from viral release. To avoid customer agitation, they promptly communicated with customers, and waived the monthly fee for annual passes until the park reopened, and also released early digital Frozen 2 and Onward to ease consumers’ feelings of loneliness, which I found fascinating.
And they run virtual Disney World didn’t attract me because Disney’s greatest pleasure is face to face with the emotions of a dream if turned into a virtual lack of fun. However, this is the most suitable for the measures to solve the current problem but still failed to attract me, so I still want to wait for everything ready to go to the park to feel happy in the future. In this story, both Disney’s donation due to the epidemic and the virtual Disney World is trying to express the dissemination of happiness value, which exactly meets the overall brand story of Disney. Read more story
The news is real, and it gives readers a sense that Disney is always with us, even in tough times, and Disney still does its best to keep us entertained.
What are the implications of the epidemic？
The crisis has affected nearly all of Disney’s businesses and costs the company almost $1.4 billion in losses, including closing theme parks, retail stores, postponing or canceling theatrical releases, suspending cruise ships, tour guides, and more. But thanks to the coronavirus blockade, people are staying at home, so Disney +, like its competitors, has seen a significant increase in its paying user base. And its video-streaming service now has 54.5m paying subscribers, up from 33.5m on March 28th. They’ve added value to media through social sharing, with direct consumer and international revenue rising to $4.1 billion in the quarter ended March 28th from $1.1 billion a year earlier.
I’m sharing this news with you because I think Disney is a source of happiness for most of us, and then I hope this will give you some inspiration, even in the difficult times we should be positive to face, make the difficult easy.
