Something About M.A.C cosmetics
It is well-known that M.A.C. is a famous cosmetics company in recent years, and I am also a fan of it. Today, I’m going to share my experience as a user on different devices on their website.
I’ve been trying to choose a lipstick suitable for autumn and winter recently, and then couldn’t help opening the mac website. The web page you spread on the computer device first saw a dark green bubble picture, and as a dense phobia, I felt very uncomfortable with this picture. But in addition to the image, the distribution of its website is very detailed, and it is user-centered. At least for me, I can easily find the category of things I want. The mobile version of the MAC web page is a burning beauty rubbing lipstick, which is in good agreement with the setting of MAC as a cosmetics company.
My sense of use on websites in both devices is delightful because many kinds of products are on its website. Each type has products that can attract us, and also there are often has many promotional activities at M.A.C. Even if I buy a lot, I won’t spend that much money.
But M.A.C.’s website page is not so competitive compared with its competitors in both laptop and mobile devices, and its innovation is not enough to reflect the brand’s characteristics.
The packaging of MAC products is mostly black, and its website is also black. Although they correspond to this point, as a user, I am still not very satisfied with its webpage production, and it makes me feel very low in texture and has no aesthetics.
It’s gratifying that the content of MAC’s web content is attractive because what I expect most as a user is not complex language pages, but a concise and accurate description that can quickly make me find what I want. M.A.C. website has exact classification, concise and attractive language that has successfully aroused consumers’ interest in shopping. It’s a pity that M.A.C. hasn’t adopted A.I. customer service yet. Otherwise, it will bring it a significant advantage in the makeup market.
After using MAC web pages on both devices, I feel mediocre and not very attractive or boring. So in the future, MAC still needs to be more advanced frequently. However, this even failed to stop my desire to continue shopping because its products are always excellent.
